“Realized will generate a Schedule D for you whenever you want, so you can keep an eye on your short-term and long-term capital gains as the year progresses. The program displays your largest unrealized tax losses, which you can sell to offset your capital gains, minimizing your tax payments.”

Theresa has much more to say about Realized in her article.

No consensus exists as to the best method for building an equity portfolio. Some invest passively with index mutual funds. Others prefer a more active approach by picking individual stocks. Everyone wishes for above average returns and a secure retirement in comfort.

Regardless of individual preferences, prudent management of an equity portfolio will consider, at a minimum, these three practices:

• Asset allocation and diversification to balance risk and expected return
• Performance monitoring and adjusting holdings
• Reducing costs to a practical minimum

Doing this well can be hard work. Those who are unwilling to devote the time and effort may choose to pay a financial professional to handle their investments.

Make cost reduction easy

If you have decided to make your own investment decisions, you may have already found it surprisingly difficult to manage your equity portfolios on the web. You can track the value of your stocks minute-by-minute, but not much else. A diligent investor might have to resort to tracking their portfolios with spreadsheets.

Following the above practices should be easier. One reason we founded Realized was to give individual investors a genuine cost reduction tool.

The sell side can generate real expenses

One easy way to realize higher returns is by lowering your investment costs. And the biggest costs are not commissions or management fees, but rather the taxes on capital gains.

Most financial web sites are devoted to what might be called the buy side of investing. Financial analysts recommend countless stocks. Buying is easy and nearly cost free, with online brokerages and low commissions. You have a spectrum of choices: stocks, ETFs and mutual funds.

Almost no guidance exists about when and what to sell from your portfolios. You might be overweighted in the energy sector, but which stock should you sell? You can only sell a security that you already hold. The mass media simply has no interest in an audience of one that has a specific portfolio issue to address.

Closing a stock position also generates taxable capital gains. Selling the wrong security at the wrong time can have a catastrophic effect on your realized, after-tax investment return.

Each time a trade occurs, it also changes your asset allocation. This has the potential to change the risk versus return profile of your portfolio. Along with the control over making your own trades comes the potential for destruction.

Managing a portfolio successfully requires some discipline with regard to selling securities.

Forget about timing the market: focus on timing your portfolio

By netting out gains and losses, many investors can sharply lower their tax burden. Turning unrealized losses into actual losses allows for other sales to become literally tax-free. This helps when you want to rebalance and improve your diversification.

Some investment software apps focus on calculating your capital gains tax near the end of the year. You discover where you stand after the fact. By then, it may be too late to offset gains with losses. You are stuck with a capital gains tax that might have been avoided. This approach fails to reduce costs to a minimum.

Realized aims to change things

Should you buy this stock, or sell that one, and how would it affect my portfolio? For those investors who need a tool to assist with such decisions today, Realized can help.

Realized-app.com is now live and available to everyone. Today you can sign up for free and try it with your portfolios.

For our initial rollout, we focused on providing you a tool that fills some big gaps that other providers miss. The product tour shows a few details about what it can do for you now. While Realized already minimizes your capital gains tax and handles your Schedule D-1, we also expect to do much more.

After you try it out please share your feedback at our support center, or email us directly at support@newforge-tech.com.

As we wrap up the functional changes that we discovered during the Realized app beta testing, one new feature stands out. Early on, we saw that stock splits complicate the calculation of capital gains. One of the first features built into our automated tax lot setup included the handling of stock splits.

For any lot affected by a stock split, the Realized app will calculate the number of post-split shares. This requires no effort on the part of the user.

Mergers and tax lots needed a solution

During the beta test, we came across the merger of WYE (Wyeth) with PFE (Pfizer). The merger is actually a taxable acquisition using both PFE shares and cash boot.

We wondered how the thousands of WYE shareholders calculated the cost basis in their new PFE shares. Depending upon the cost basis for each of their pre-merger WYE tax lots, many had taxable capital gains, even though they sold no WYE stock. Some avoided the headache and passed the problem on to their tax accountants.

To provide our customers with full automation of the tax lot process, we went forward with adjusting tax lots for mergers. Going beyond the WYE/PFE merger, different merger types (either all stock, all cash or stock plus boot) require different handling. The end result: Realized will effortlessly maintain the cost basis for all tax lots, including stocks going through mergers.

No more headaches.

Public launch imminent

If all goes according to plan, next week we will begin a preview period during which anyone may setup a Realized account. To receive a notification when the preview begins, go to www.realized-app.com.

An online broker might charge a $10 commission to execute a stock trade. Your cost to buy 100 shares of a $50 stock would be $5,000 plus $10.

Trade commissions reduce before-tax gain

The commission would amount to only 0.2% of the principal invested. A few months later, you sell the stock for $60. As before, you would incur a $10 commission.

After subtracting the commission costs, you net $980 before taxes. The commission has reduced your net gain by a full 2 percent.

Short-term capital gains tax far exceeds commission cost

A short-term gain brings on a tax that lowers its return by 35 percent if you are subject to the top marginal tax rate. The capital gains tax on a $980 short-term gain would total $343.

This tax cost is 17 times greater than the round-trip commissions cost.

Long-term tax rate still takes a big bite

Had you held the stock more than one year before selling, the capital gain would be long-term. Such a long-term gain is taxed at only 15 percent.

For a $980 long-term gain, the capital gains tax would total $147. Waiting to realize a long-term capital gain results in a tax cost more than 7 times that of the trade commissions.

Delay capital gains tax by delaying a stock sale

A trivial way to delay the tax cost is to delay selling the stock. While the gain remains unrealized, it incurs no costs. Unless your asset allocation plan dictates that you dispose of the position, holding an unrealized gain is the best method for lowering your investment costs in the current year.

A dollar today is worth more than a dollar next year. Postponing the tax leaves you with more cash to invest now and discounts the tax cost in a future year.

Avoid the tax by offsetting the capital gain with a capital loss

Actually, capital gains tax is not calculated individually for each stock sale. If you must sell a stock with a short-term capital gain, you might look for another holding that has an unrealized short-term capital loss.

Selling another stock with a $1,000 short-term loss will more than offset the $980 short-term gain. This would leave you with zero net capital gains tax.

Rather than waiting until you have a gain that you want to realize, you may want to employ tax loss harvesting to recognize those losses as they arise. No investor sets out to lose money after buying a stock. Those who hold onto those losses when they could use them to offset gains miss a certain way to lower their tax.